Privacy Policy

1. About MarXcel

MarXcel Solutions Private Limited is a global B2B growth, marketing, demand generation, executive engagement, sales development, account-based marketing, partner marketing, consulting, and technology services company serving organizations across multiple industries.

Our services include but are not limited to:

• Demand Generation
• Sales Development
• Executive Connect Programs
• Event Marketing
• Webinar Management
• Contact Acquisition
• Partner Marketing
• Account-Based Marketing
• Digital Campaign Management
• Growth Consulting
• Marketing Operations
• Strategic Partnerships
• Marketing Analytics
• AI-enabled Marketing Services

2. Scope of this Privacy Policy

This Privacy Policy applies to:

• Visitors to our website
• Customers
• Prospective customers
• Business contacts
• Event attendees
• Webinar participants
• Marketing campaign participants
• Newsletter subscribers
• Vendors
• Contractors
• Consultants
• Partners
• Job applicants
• Individuals interacting with MarXcel in any business capacity

3. Information We Collect

Depending upon your interaction with us, we may collect the following categories of information.

4. How We Collect Information

Information may be collected through:

• Website forms
• Contact forms
• Newsletter subscriptions
• Sales meetings
• Customer onboarding
• Event registrations
• Webinar registrations
• Surveys
• Customer interviews
• Social media
• Cookies
• Analytics platforms
• CRM systems
• Marketing automation systems
• Third-party business networking platforms
• Strategic partners
• Publicly available business sources where legally permitted

5. Legal Basis for Processing

Where required by applicable law, MarXcel processes personal information based upon one or more of the following legal grounds:

• Your consent
• Performance of a contract
• Legitimate business interests
• Compliance with legal obligations
• Protection of legal rights
• Fraud prevention
• Public interest where applicable

6. Purpose of Processing

We process information to:

• Deliver contracted services
• Generate business leads
• Conduct marketing campaigns
• Organize webinars and events
• Provide customer support
• Improve website functionality
• Improve user experience
• Conduct analytics
• Personalize communications
• Respond to inquiries
• Process payments
• Maintain customer relationships
• Recruit employees
• Improve security
• Detect fraud
• Prevent abuse
• Comply with laws
• Protect our business interests

7. Customer Data Ownership

Customer information processed by MarXcel always remains the property of the respective customer.

MarXcel does not obtain ownership rights over customer databases, CRM information, prospect information, campaign data, event registrations, marketing assets, reports, or business intelligence.

We process such information solely for providing contracted services and only in accordance with customer instructions.

Upon termination of services, customer information will be returned or securely deleted, subject to applicable legal obligations and contractual commitments.

8. Confidentiality

Every employee, contractor, consultant, advisor, subcontractor, and authorized representative with access to confidential information is contractually bound by strict confidentiality obligations.

Such obligations continue even after termination of employment or contractual engagement.

Unauthorized disclosure, copying, misuse, distribution, or exploitation of confidential information is strictly prohibited.

9. No Sale of Personal Information

MarXcel does not:

• Sell personal information
• Rent personal information
• Trade personal information
• License personal information for unrelated commercial purposes

10. Information Sharing

Personal information may only be shared where necessary with:

• Authorized employees
• Approved contractors
• Cloud infrastructure providers
• CRM providers
• Marketing automation providers
• Webinar platforms
• Analytics providers
• Payment processors
• Legal advisors
• Auditors
• Government authorities where legally required

11. International Data Transfers

MarXcel operates globally.

Your information may be transferred to and processed in countries outside your country of residence.

Whenever international transfers occur, we implement appropriate safeguards including contractual protections, industry-standard security controls, and internationally recognized transfer mechanisms where required by applicable law.

12. Cookies & Tracking Technologies

Our website may utilize:

• Essential Cookies
• Functional Cookies
• Analytics Cookies
• Performance Cookies
• Advertising Cookies
• Session Cookies
• Persistent Cookies
• Pixels
• Web Beacons
• SDKs

13. Information Security

MarXcel maintains administrative, organizational, physical, and technical safeguards designed to protect information against unauthorized access, disclosure, destruction, alteration, misuse, or loss.

Security measures may include:

• Encryption in transit
• Encryption at rest where appropriate
• Role-based access controls
• Principle of least privilege
• Multi-factor authentication
• Endpoint protection
• Vulnerability management
• Security monitoring
• Secure backups
• Disaster recovery planning
• Employee security training
• Vendor due diligence
• Secure software development practices
• Incident response procedures

14. Artificial Intelligence

MarXcel may utilize artificial intelligence, machine learning, automation, and data analytics technologies to improve marketing performance, customer engagement, campaign optimization, operational efficiency, reporting, and service delivery.

MarXcel does not make legally binding decisions affecting individuals solely through automated processing unless authorized by law or with the individual's consent.

15. Data Retention

Personal information is retained only for as long as reasonably necessary to:

• Deliver services
• Fulfill contractual obligations
• Maintain business records
• Comply with applicable laws
• Resolve disputes
• Enforce agreements
• Protect legal rights

16. Your Privacy Rights

Subject to applicable law, individuals may have the right to:

• Access personal information
• Correct inaccurate information
• Update information
• Delete information
• Restrict processing
• Object to processing
• Withdraw consent
• Request portability
• Lodge complaints with competent supervisory authorities

17. Children's Privacy

MarXcel's services are intended exclusively for businesses and professionals.

We do not knowingly collect personal information from children or minors below the age permitted under applicable law.

If such information is identified, appropriate steps will be taken to delete it promptly.

18. Third-Party Websites

Our website may contain links to third-party websites.

MarXcel is not responsible for the privacy practices, security measures, availability, or content of third-party websites.

Users should independently review the privacy policies of such websites.

19. Compliance with Privacy Laws

MarXcel is committed to complying, where applicable, with:

• India's Digital Personal Data Protection Act, 2023
• General Data Protection Regulation (GDPR)
• UK GDPR
• California Consumer Privacy Act (CCPA)
• California Privacy Rights Act (CPRA)
• Virginia Consumer Data Protection Act (VCDPA)
• Colorado Privacy Act (CPA)
• Connecticut Data Privacy Act (CTDPA)
• Utah Consumer Privacy Act (UCPA)
• Other applicable U.S. state privacy laws and international privacy regulations

20. Data Breach Response

MarXcel maintains documented procedures for identifying, investigating, mitigating, and responding to security incidents.

Where legally required or contractually agreed, affected customers or authorities will be notified without undue delay following confirmation of a reportable incident.

21. Limitation of Liability

To the maximum extent permitted by applicable law, MarXcel shall not be liable for indirect, incidental, consequential, exemplary, punitive, or special damages arising from:

• Internet failures
• Cyberattacks by sophisticated third parties
• Force majeure events
• Unauthorized access despite commercially reasonable safeguards
• Failures of third-party service providers
• Customer misuse of services
• Customer negligence
• Acts beyond MarXcel's reasonable control

22. Indemnification

Users agree not to misuse MarXcel's website or services.

Users agree to indemnify, defend, and hold harmless MarXcel, its directors, officers, employees, affiliates, contractors, and representatives from claims, liabilities, damages, losses, costs, and legal expenses arising from:

• Violation of applicable laws
• Breach of this Privacy Policy
• Infringement of third-party rights
• Fraudulent activities
• Unauthorized use of our services

23. Reservation of Rights

MarXcel reserves the right to suspend, restrict, modify, or terminate access to its website or services where necessary to:

• Protect system integrity
• Prevent fraud
• Maintain security
• Comply with legal obligations
• Protect customer information
• Prevent abuse of services

24. Force Majeure

MarXcel shall not be responsible for delays or failures in performing obligations caused by events beyond its reasonable control, including natural disasters, war, terrorism, cyber warfare, labor disputes, internet outages, government actions, pandemics, or failures of public utilities or telecommunications providers.

25. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of India.

Any dispute arising out of or relating to this Privacy Policy shall first be attempted to be resolved through good-faith negotiations. If unresolved, such disputes shall be subject to the exclusive jurisdiction of the competent courts located in Bengaluru, Karnataka, India, unless mandatory law requires otherwise.

26. Changes to this Privacy Policy

MarXcel reserves the right to amend, modify, or update this Privacy Policy at any time to reflect changes in legal requirements, industry standards, technologies, or business operations.

The updated version shall become effective upon publication on our website unless otherwise stated.

Continued use of our website or services after publication constitutes acceptance of the revised Privacy Policy.

27. Contact Information

For questions, requests, or concerns regarding this Privacy Policy or our data processing practices, please contact:

28. Entire Agreement

This Privacy Policy constitutes the complete statement of MarXcel's privacy practices relating to its website and services and supersedes all previous privacy notices, statements, or representations relating to the subject matter herein.

If any provision of this Privacy Policy is found to be unlawful or unenforceable, the remaining provisions shall remain in full force and effect.